So, I'll keep this quite short for you. Here are 4 ways that you will be more awesome through a great inbound marketing strategy.
1. You will get the right customers visiting your website!
Are you tired of answering the same questions and dealing with customers that don't really understand your brand or services? Do you have a lot of enquiries at the wrong price point or people asking for discounts? Do you find that people ask for services that you don't offer. I'll let you into a little secret...
"You've only got yourself to blame!"
Now that sounds a bit harsh so let me put it another way....
The sort of clients your business is attracting is down to how you are currently marketing your business. If you're getting the wrong people to your website, it is because you've sailed off course and need to get your marketing strategy aligned with your business goals and your ideal customers. Building solid customer personas and marketing your business specifically at your ideal client will help to ensure that the right client gets to you. Okay, so there is more to it that that but you get the idea!
2. More people will sign up to your website and make enquiries
Maybe your web designer sends you a report telling you that 1,000 people visited your website this month. That's all well and good, but how many of them actually clicked on what you wanted them to click on? Whether it's signing up to your newsletter or making an enquiry, aligning your conversion strategies with your ideal customers will help to increase your conversions.
3. You'll make more money!
Guess what, having the right customers sign up for your website in first place will make those conversations we talked about earlier a lot easier, because it will be the right sort of customer on the other end of the phone (or email). The right customers will value the service that you offer and will want to buy from you. You'll close more deals and that's good for everyone.
4. Your customers will be happier!
I'm sure you've been there in the past when you've dealt with a customer that is not an ideal fit for your business. They don't value your services but you take the work anyway. You know it's not ideal. The problem is that you'll never be able to delight that customer. Get the right customers in the first place, offer them a great service and deliver on it and you'll have customers that not only value what you do, but want to promote you to others. We all want to be that person that 'knows a great plumber'. It's human nature to want to have great people to refer your friends to.
"Delight your customers and they will want to tell their friends. Simple!"
So there you have it, 4 ways that the inbound marketing methodology will make you more awesome.
Now go out there and knock it out of the park!