Perspective Design Blog

It’s never easy to find the right balance of family and business when you’re a business owner or entrepreneur.

You have a responsibility to ensure that your business performs as highly as it should. And as we all know, there are times when we need to make sacrifices; burn the candle at both ends and give up some of our free time to make our venture work. This is especially true when you’re just getting your business off the ground.

It’s easy to get sucked into the trap of putting work first, not seeing as much of your kids or family as you’d like and missing many of their milestones.

Trying to balance your family and business is always going to be difficult, increasing your stress levels and causing you to underperform both at work and at home.

Follow the tips we share below and you’ll find it much easier to juggle your responsibilities, take care of your loved ones and drive your business forward towards success.

Whether you’re working from home, a studio or a co-working space, there are times when you feel like you’re not getting as much done as you could.

Although you’ve been sat in front of your computer for hours, your ‘to do’ list doesn’t seem to be getting any shorter. You’ve got a ton of deadlines coming up and so you’re starting to get worried; working extra hours, burning the candle at both ends and skipping breaks to try to catch up somehow.

But there is a better way.

When you’re working hard to get your creative idea off the ground, starting an e-commerce business or you’re working as a freelancer, deciding where to work can be tricky.

Should you avoid the daily commute by working from home or should you stick to a more traditional studio space where you can actually get stuff done?

Are you self-disciplined enough to ignore Netflix and the growing pile of dishes next to the sink? Or should you stick to a familiar routine that requires next to zero willpower and gets you out of the house?

The answer to this question is a very personal one, which can affect your business and happiness in a whole host of ways. Let’s compare the pros of both to help you decide.

Achieving anywhere near a healthy work-life balance is incredibly difficult these days, especially if you’re an entrepreneur or you’re just starting off in business.

There’s always so much to do, there are limited hours in the day and no matter how hard you work, it feels like your ‘to do’ list keeps growing, not shrinking.

You feel like you have obligations coming out of your ears, stress soon starts getting you down, and your relationships with family and loved ones start to suffer...

However, it doesn’t have to be like this.

When it comes to setting up your eCommerce business, you’ve poured plenty of blood, sweat and tears into making it all just right.

You’ve created the perfect product, done plenty of market research and might have even started to build your eCommerce website with our guidance. So far so good! You’re almost ready to open your virtual doors and welcome in all those orders.

But before you do so, you should give plenty of time and consideration to how you’ll accept payment from your customers and perhaps most importantly of all, how you can keep the transaction safe and secure.

Choosing the best shipping company for eCommerce isn’t always the easiest of tasks. You want to make sure that your product arrives in your customer's hands in perfect condition.

You want them to be impressed by the fast and efficient service.

You want to ensure that shipping costs fit into your budget, offer the right options when it comes to insurance, tracking and weight.

When you’re starting your online business, it’s vital that you consider how you’re going to get your product into your customer’s hands.

Get it right and you’ll have a happy and loyal customer who will tell the world about your brand and help drive your business towards greater success. Get it wrong and your products might arrive damaged, broken or tampered with, if they even arrive at all. Not to mention the potential of the customer complaining about your service to their contacts.

Ever wished you could read your customers’ minds and understand exactly what they’re looking for in a product or service?

That’s exactly what you can do when you create a buyer persona.

By talking to customers, doing your research and listening closely to your audience, you can learn more about them and their motivation to buy. This can help you solve their problems more effectively, meet their needs and grow your business at the same time.

When you’re starting an online business, it’s essential to think carefully about the product you’ll offer to your customers.

Many people dream of quitting the 9-5 and turning their hobby into sustainable income or career.

But it often feels like there’s too much of a learning curve and too many barriers in the way.

They often don’t know much about running or marketing a business, they’re not sure their ideas would ever work, and they’re worried that they just couldn’t earn enough money to make ends meet.

However, this needn’t be the case. With some focus and dedication, you can start making money from doing what you love and become like the one in six small businesses in the UK that are hobbies turned into successful businesses.

Here are some tips on how you can do the same, plus some encouraging success stories along the way.