If you are trying to engage with your customers on social media, it is important to create meaningful content that is worth sharing. But how do you know if people are actually viewing your posts? Here is a quick guide to using hashtags in your social media posts to boost engagement.

It's a common misconception that just adding more and more posts will help you to gain new followers and shares, but there is a lot more to it than that.

Here are 3 top tips for using hashtags in your posts:

1. Add a hashtag

Yep, we'll start with the obvious. You are going to need to start adding hashtags to your posts. If you don't know what a hashtag is, just put a hash symbol '#' followed by a word or phrase (without any spaces). Hashtags allow users to search through millions of posts to find the information they are looking for. In fact, posts with a hashtag bring double the engagement of those without.

2. Add the right hashtag

So you now know what hashtags are, but how do you know which to use? Many people will just start making hashtags up or guessing and adding it to the end of a post. If you want to engage with active or 'trending' (popular) hashtags then you need to know what they are. Try using a tool like RiteTag to search for the best hashtag. They even have a trending hashtags page so you can jump in on the action! Selecting your hashtags carefully will drive new traffic to your posts.

3. Not too little, not too much

Adding hashtags is great, but don't add too many! Tweets with more than 2 hashtags actually see a drop in engagement. To be blunt - too many hashtags are annoying!

Next Steps

So there you go...just a few quick tips to help you get started on the right path. Now go log into Twitter or Facebook and add a post and see what happens.

Filed Under: Online Marketing

James Cartwright

About James Cartwright

James is a Director and Digital Business Consultant at Perspective Design. He has over 20 years experience in the field of web design within which, he taught A Level web design for 13 years. Since 2014 James has also run a successful eCommerce business. James is an experienced communicator and seeks to help and encourage business owners reach their potential.

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