Optimising conversion rates is key to making your eCommerce business flourish. Without CRO (Conversion Rate Optimisation) you can have all the traffic in the world, but little or no leads.
Conversion Rate Optimisation is the process of constantly refining your website to ensure that visitors turn into valuable customers. This involves various strategies including; optimisation, real-time analytics, clever design and psychological elements.
The smallest of tweaks can make a huge differences in conversion rates. ASOS increased their conversion rate by 50% just by adding an option for customers to checkout as guests!
websitebuilder.org has put together an awesome infographic to get you started.