Perspective Design Blog

Read some stuff that we have written! We love writing about ways that you can use your website and other online marketing tools to develop your business.

Working at Home vs Working from a Studio: Which is Better?

Working at Home vs Working from a Studio: Which is Better?

When you’re working hard to get your creative idea off the ground, starting an e-commerce business or you’re working as a freelancer, deciding where to work can be tricky.

Should you avoid the daily commute by working from home or should you stick to a more traditional studio space where you can actually get stuff done?

Are you self-disciplined enough to ignore Netflix and the growing pile of dishes next to the sink? Or should you stick to a familiar routine that requires next to zero willpower and gets you out of the house?

The answer to this question is a very personal one, which can affect your business and happiness in a whole host of ways. Let’s compare the pros of both to help you decide.

5 Tips for a Healthy Work-Life Balance

5 Tips for a Healthy Work-Life Balance

Achieving anywhere near a healthy work-life balance is incredibly difficult these days, especially if you’re an entrepreneur or you’re just starting off in business.

There’s always so much to do, there are limited hours in the day and no matter how hard you work, it feels like your ‘to do’ list keeps growing, not shrinking.

You feel like you have obligations coming out of your ears, stress soon starts getting you down, and your relationships with family and loved ones start to suffer...

However, it doesn’t have to be like this.

What Payment Gateways Can You Use for Your eCommerce Business?

What Payment Gateways Can You Use for Your eCommerce Business?

When it comes to setting up your eCommerce business, you’ve poured plenty of blood, sweat and tears into making it all just right.

You’ve created the perfect product, done plenty of market research and might have even started to build your eCommerce website with our guidance. So far so good! You’re almost ready to open your virtual doors and welcome in all those orders.

But before you do so, you should give plenty of time and consideration to how you’ll accept payment from your customers and perhaps most importantly of all, how you can keep the transaction safe and secure.

How to Choose the Best Shipping Company for eCommerce

How to Choose the Best Shipping Company for eCommerce

Choosing the best shipping company for eCommerce isn’t always the easiest of tasks. You want to make sure that your product arrives in your customer's hands in perfect condition.

You want them to be impressed by the fast and efficient service.

You want to ensure that shipping costs fit into your budget, offer the right options when it comes to insurance, tracking and weight.

And if you can, you’d like the whole shipping experience to be as stress-free and as simple as possible.

So, where do you start? How do you know which eCommerce shipping solution to choose? Let us guide you through.

How to Choose the Best Shipping Method for Your Products

How to Choose the Best Shipping Method for Your Products

When you’re starting your online business, it’s vital that you consider how you’re going to get your product into your customer’s hands.

Get it right and you’ll have a happy and loyal customer who will tell the world about your brand and help drive your business towards greater success. Get it wrong and your products might arrive damaged, broken or tampered with, if they even arrive at all. Not to mention the potential of the customer complaining about your service to their contacts.

How to Create Buyer Personas for Your eCommerce Business

How to Create Buyer Personas for Your eCommerce Business

Ever wished you could read your customers’ minds and understand exactly what they’re looking for in a product or service?

That’s exactly what you can do when you create a buyer persona.

By talking to customers, doing your research and listening closely to your audience, you can learn more about them and their motivation to buy. This can help you solve their problems more effectively, meet their needs and grow your business at the same time.

How are hobbies turned into successful businesses?

How are hobbies turned into successful businesses?

Many people dream of quitting the 9-5 and turning their hobby into sustainable income or career.

But it often feels like there’s too much of a learning curve and too many barriers in the way.

They often don’t know much about running or marketing a business, they’re not sure their ideas would ever work, and they’re worried that they just couldn’t earn enough money to make ends meet.

However, this needn’t be the case. With some focus and dedication, you can start making money from doing what you love and become like the one in six small businesses in the UK that are hobbies turned into successful businesses.

Here are some tips on how you can do the same, plus some encouraging success stories along the way.

10 Things You Need for a Successful Online Craft Business

10 Things You Need for a Successful Online Craft Business

Dream of chucking it all in so you can follow your passion and start your own online craft business?

You’re not alone.

Many of us wish we could turn our creativity and skills into a money maker, instead of just something we do on the weekend.

But when you first get started, it’s hard to know how to make enough money online so that it doesn’t just provide you with handy extra cash but replaces your regular income, pays the bills and gives you enough to live the life you dream of.

How to take great product photos

How to take great product photos

So here I go with my first guest blog post!  Who am I?  My name is Chris Lynn and I’ve been a professional photographer since 2010.  My focus (pun entirely intended) varies at different times during the year, from weddings during summer months, to studio portraits leading up to Christmas, to location shoots and commercial work throughout the year.