Perspective Design Blog

In this article we will give you 5 tips to promote your website online before you invest money into a Google Adwords campaign. Lets be clear about this, Google Adwords is a great tool for Pay Per Click (PPC) advertising, but you don't want to throw money down the drain if you haven't got the foundations right. You wouldn't spend a ton of money respraying your car with a custom paint job, if the car was covered in rust patches. You need to prepare the surface first, otherwise it will ruin the finish. It's the same thing with your business!

We have had some great feedback over the past few days about our recent articles on how to effectively develop your website.

In this article we will help you to see your website in a new light. Your website should be a tool that is used to increase the value of your business.

In this article you will learn some top tips that you will need to get right before you take your business online. If you get these things right it will set you off on the right footing.

A delay on your website as little as one second can have a big impact on customer satisfaction, the number of page views and can have a detrimental impact on your business. This infographic, courtesy of wpengine.com shows how the speed of your website can impact your business!

Wordpress Cookie Consent

I was recently asked by a client if it was necessary to add a cookie consent message to their Wordpress website. If you are reading this with the same question, the short answer is maybe!

Building your website on the WordPress platform has many advantages, such as adding additional features to your website such as eCommerce and social media integrations. It is also great for customers who want to be able to edit parts of their website themselves. The downside of this is that WordPress is regularly being updated.

As a web designer dealing with mainly local businesses, it can sometimes to be difficult to explain the importance of SEO to our clients. Over the last few years we have helped local businesses to track their rankings, improve their on page SEO and help with link building.