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Perspective Design Blog

Read some stuff that we have written! We love writing about ways that you can use your website and other online marketing tools to develop your business.

5 things to do before you pay for Google Adwords

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James Cartwright 22/11/16 10:00
5 things to do before you pay for Google Adwords

In this article we will give you 5 tips to promote your website online before you invest money into a Google Adwords campaign. Lets be clear about this, Google Adwords is a great tool for Pay Per Click (PPC) advertising, but you don't want to throw money down the drain if you haven't got the foundations right. You wouldn't spend a ton of money respraying your car with a custom paint job, if the car was covered in rust patches. You need to prepare the surface first, otherwise it will ruin the finish. It's the same thing with your business!

How Website Speed Impacts Conversion

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James Cartwright 07/09/16 09:26
How Website Speed Impacts Conversion

A delay on your website as little as one second can have a big impact on customer satisfaction, the number of page views and can have a detrimental impact on your business. This infographic, courtesy of wpengine.com shows how the speed of your website can impact your business!

Why does my website need maintenance?

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James Cartwright 24/08/16 15:01
Why does my website need maintenance?

Building your website on the WordPress platform has many advantages, such as adding additional features to your website such as eCommerce and social media integrations. It is also great for customers who want to be able to edit parts of their website themselves. The downside of this is that WordPress is regularly being updated.

Why local SEO has changed our strategy

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James Cartwright 29/09/15 09:30
Why local SEO has changed our strategy

As a web designer dealing with mainly local businesses, it can sometimes to be difficult to explain the importance of SEO to our clients. Over the last few years we have helped local businesses to track their rankings, improve their on page SEO and help with link building.