In this article we will give you 5 tips to promote your website online before you invest money into a Google Adwords campaign. Lets be clear about this, Google Adwords is a great tool for Pay Per Click (PPC) advertising, but you don't want to throw money down the drain if you haven't got the foundations right. You wouldn't spend a ton of money respraying your car with a custom paint job, if the car was covered in rust patches. You need to prepare the surface first, otherwise it will ruin the finish. It's the same thing with your business!