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Perspective Design Blog

Read some stuff that we have written! We love writing about ways that you can use your website and other online marketing tools to develop your business.

Posts about Business:

Eat the Frog

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Diane Cartwright 22/11/19 10:57
Eat the Frog

Eating a frog. Paints a real picture doesn’t it? Ok, so we might not literally be talking about eating a frog, but rather we’re talking about those jobs on the to-do list that we just don’t want to face. It's almost like when you’re a child and there’s that one food on your plate that you can’t stand or don’t want to eat. My parents used to say, “Eat that bit first to get it out of the way!” Every to-do list has that one job that you don’t want to do, but here’s what Brian Tracy, writer of ‘Eat the Frog’ has to say about keeping on track with our to do list. The message is simple, sometimes there are jobs on our to-do list that need to be approached like eating a frog. Get it done first, so you don’t spend half of your day thinking or worrying about it.

Having said that, it never feels easy, especially when you’re getting started. Even if you’re feeling highly motivated to keep your business moving, your best plans can still get derailed.

To help you win the battle, we’ve combined the tips shared by Brian Tracy in his international bestseller “Eat that Frog: 21 Ways to Stop Procrastinating and Get More Done in Less Time” with our own tried-and-tested productivity tips to give you the productivity short cut you deserve.

Family vs Business - Finding a Healthy Balance

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James Cartwright 12/11/19 10:00
Family vs Business - Finding a Healthy Balance

It’s never easy to find the right balance of family and business when you’re a business owner or entrepreneur.

You have a responsibility to ensure that your business performs as highly as it should. And as we all know, there are times when we need to make sacrifices; burn the candle at both ends and give up some of our free time to make our venture work. This is especially true when you’re just getting your business off the ground.

It’s easy to get sucked into the trap of putting work first, not seeing as much of your kids or family as you’d like and missing many of their milestones.

Trying to balance your family and business is always going to be difficult, increasing your stress levels and causing you to underperform both at work and at home.

Follow the tips we share below and you’ll find it much easier to juggle your responsibilities, take care of your loved ones and drive your business forward towards success.

10 Ways to be More Productive

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James Cartwright 05/11/19 10:00
10 Ways to be More Productive

Whether you’re working from home, a studio or a co-working space, there are times when you feel like you’re not getting as much done as you could.

Although you’ve been sat in front of your computer for hours, your ‘to do’ list doesn’t seem to be getting any shorter. You’ve got a ton of deadlines coming up and so you’re starting to get worried; working extra hours, burning the candle at both ends and skipping breaks to try to catch up somehow.

But there is a better way.

Working at Home vs Working from a Studio: Which is Better?

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James Cartwright 01/11/19 12:08
Working at Home vs Working from a Studio: Which is Better?

When you’re working hard to get your creative idea off the ground, starting an e-commerce business or you’re working as a freelancer, deciding where to work can be tricky.

Should you avoid the daily commute by working from home or should you stick to a more traditional studio space where you can actually get stuff done?

Are you self-disciplined enough to ignore Netflix and the growing pile of dishes next to the sink? Or should you stick to a familiar routine that requires next to zero willpower and gets you out of the house?

The answer to this question is a very personal one, which can affect your business and happiness in a whole host of ways. Let’s compare the pros of both to help you decide.

5 Tips for a Healthy Work-Life Balance

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James Cartwright 22/10/19 10:00
5 Tips for a Healthy Work-Life Balance

Achieving anywhere near a healthy work-life balance is incredibly difficult these days, especially if you’re an entrepreneur or you’re just starting off in business.

There’s always so much to do, there are limited hours in the day and no matter how hard you work, it feels like your ‘to do’ list keeps growing, not shrinking.

You feel like you have obligations coming out of your ears, stress soon starts getting you down, and your relationships with family and loved ones start to suffer...

However, it doesn’t have to be like this.

How to Choose the Best Shipping Method for Your Products

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James Cartwright 01/10/19 10:00
How to Choose the Best Shipping Method for Your Products

When you’re starting your online business, it’s vital that you consider how you’re going to get your product into your customer’s hands.

Get it right and you’ll have a happy and loyal customer who will tell the world about your brand and help drive your business towards greater success. Get it wrong and your products might arrive damaged, broken or tampered with, if they even arrive at all. Not to mention the potential of the customer complaining about your service to their contacts.

How to Create Buyer Personas for Your eCommerce Business

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James Cartwright 24/09/19 10:00
How to Create Buyer Personas for Your eCommerce Business

Ever wished you could read your customers’ minds and understand exactly what they’re looking for in a product or service?

That’s exactly what you can do when you create a buyer persona.

By talking to customers, doing your research and listening closely to your audience, you can learn more about them and their motivation to buy. This can help you solve their problems more effectively, meet their needs and grow your business at the same time.

10 Things You Need for a Successful Online Craft Business

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James Cartwright 03/09/19 14:01
10 Things You Need for a Successful Online Craft Business

Dream of chucking it all in so you can follow your passion and start your own online craft business?

You’re not alone.

Many of us wish we could turn our creativity and skills into a money maker, instead of just something we do on the weekend.

But when you first get started, it’s hard to know how to make enough money online so that it doesn’t just provide you with handy extra cash but replaces your regular income, pays the bills and gives you enough to live the life you dream of.