Perspective Design Blog

If you own a website or run an eCommerce business, you're probably well aware that site speed became a really hot topic a few years ago as one of the ways to improve your site ranking. 

Ever wished you could sell more of the same products to your customers at regular intervals, while simultaneously attracting more committed long term customers? Well, it might actually be easier than you think!

Put simply, inbound marketing is a methodology that puts your customers at the heart of your marketing campaigns and business goals.

A well-written blog can be a key element of your website and marketing strategy, however many businesses lack the time required to produce an effective blog, or struggle to create the kind of content that drives traffic to their site and impacts revenue. 

With more than half of consumers moving their spending online in 2020 (Shopify - Future of Commerce, 2020), it's never been more vital for your website to stand out from the crowd and deliver an excellent customer experience.

So here I go with my first guest blog post!  Who am I?  My name is Chris Lynn and I’ve been a professional photographer since 2010.  My focus (pun entirely intended) varies at different times during the year, from weddings during summer months, to studio portraits leading up to Christmas, to location shoots and commercial work throughout the year.

As a business owner, time is money. But, like money, finding more of it can be a struggle. Cutting corners where you can frees you up to focus on more important parts of your business.

eBay, a name that is synonymous with buying and selling almost anything, has it all! Be that new car or a lock of Justin Bieber's hair, search for it and you'll find it.

This is the seventh and final episode in our series on creating a great blog. Today we will be looking at the tools and techniques to publicise content. In the last episode I talked about how to write great content.

This is the sixth episode in our series on creating a great blog. In this episode we will address how to write great content for your blog posts. In the last episode I talked about the importance of choosing your keywords. If you are keeping up with the articles you will now have a list of blog posts with targeted keywords for each one. If not, then why not go back and complete the keyword research first.