Perspective Design Blog

Read some stuff that we have written! We love writing about ways that you can use your website and other online marketing tools to develop your business.

Posts about Online Marketing (2):

How To Create A Great Blog - Part 5: Choosing Keywords

How To Create A Great Blog - Part 5: Choosing Keywords

This is the fifth episode in our series on creating a great blog. Today we are going to look at choosing keywords for your blog posts. In the last episode, I talked about the importance of understanding your buyer's pain points. If you are keeping up with the articles, you will now have a list of blog posts with dates to be working on. If not, then why not go back and complete the long term planning first.

How To Create A Great Blog - Part 4: Buyer Pain Points

How To Create A Great Blog - Part 4: Buyer Pain Points

This is the fourth episode in our series on creating a great blog. Today we are going to be looking at our buyer pain points. In the last episode, I talked about the importance of long term planning. If you are keeping up with the articles you will now have a list of blog posts with dates to be working on. If not, then why not go back and complete the long term planning first.

How To Create A Great Blog - Part 3: Long Term Blogging Strategy

How To Create A Great Blog - Part 3: Long Term Blogging Strategy

This is the third episode in our series on creating a great blog. In the last episode I talked about the importance of understanding your buyer persona's problems and then addressing those problems through targeted blog posts that offer valuable information for your buyers. If you are keeping up with the articles you will now have a list of problems that your customers are facing. If not, then why not go back and complete the list first.

How To Create A Great Blog - Part 2: Understand your buyer problems

How To Create A Great Blog - Part 2: Understand your buyer problems

This is the second episode in our series on creating a great blog. In this article we will look at how to identify your buyer problems and how that will help us to plan effective content. In the last episode I talked about 7 steps to take to ensure that your blog succeeds. I also talked about the importance of getting to know your customers and how to create a buyer persona for your customer types. You can read part 1 here.