Perspective Design Blog

Read some stuff that we have written! We love writing about ways that you can use your website and other online marketing tools to develop your business.

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How To Create A Great Blog - Part 2: Understand your buyer problems

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James Cartwright 21/02/17 10:00
How To Create A Great Blog - Part 2: Understand your buyer problems

This is the second episode in our series on creating a great blog. In this article we will look at how to identify your buyer problems and how that will help us to plan effective content. In the last episode I talked about 7 steps to take to ensure that your blog succeeds. I also talked about the importance of getting to know your customers and how to create a buyer persona for your customer types. You can read part 1 here.