How To Create A Great Blog - Part 2: Understand your buyer problems

This is the second episode in our series on creating a great blog. In this article we will look at how to identify your buyer problems and how that will help us to plan effective content. In the last episode I talked about 7 steps to take to ensure that your blog succeeds. I also talked about the importance of getting to know your customers and how to create a buyer persona for your customer types. You can read part 1 here.